Day: May 1, 2023

On the spot with Upasna Dash, founder and CEO, Jajabor Brand ConsultancyOn the spot with Upasna Dash, founder and CEO, Jajabor Brand Consultancy

Campaign: Fills Most Voids Brand: CRED Why the campaign rocks: Building a brand today demands strategic insight, venturing beyond the expected and finding allies in the unexpected. Partnering with contrarian brands – those defying convention and embracing authenticity – presents a potent strategy. These partnerships with a timeless influence offer narratives richer than manufactured smiles. […]

Erratic rainfall accelerates scorching summer! What it means for India – In PICSErratic rainfall accelerates scorching summer! What it means for India – In PICS

1/6 Various regions in the north and eastern India have been affected by Western Disturbances. These disturbances resulted in moderate and heavy rainfall. Although the intensity of the rainfall will decrease, the cultivation of crops has been adversely affected. 2/6 Areas in the northern and eastern regions received heavy rainfall from mid-March to April. Light […]