Skin care brand NIVEA on Tuesday announced the appointment of Geetika Mehta as the company’s new Managing Director. “Geetika brings a wealth of experience and expertise to steer the brand, reinforcing NIVEA India’s commitment to being a leading brand in the field of skin care,” it said in a statement.
With a professional experience in the FMCG sector, Geetika Mehta has a proven track record of developing small businesses as well as managing large-scale corporations across markets including South Asia, Thailand, Brazil and South Africa. “Her extensive experience and strategic vision align seamlessly with NIVEA India’s objective of providing consumers with superior product quality in line with its care proposition,” it added.
Geetika Mehta said, “I am thrilled to join NIVEA India, a brand synonymous with trust and quality in skincare. As we navigate the ever-evolving skincare landscape, my focus will be on driving innovation, enhancing customer experiences, and further solidifying NIVEA’s position as the skincare brand of choice for millions of Indians.”