Star Sports’ broadcast of IPL Auction 2024, held on December 19 equalled the highest viewership for any ‘mini’ auction in BARC history. The auction, which lasted over 6 hours, was held in Dubai at the Coca-Cola Arena and was watched for a watch-time of 0.92 billion minutes, representing approximately 57% growth in total watch-time compared to last year for the event. The live auction was watched by 22.8 million viewers, 29% higher than last year.
“A record-breaking year for cricket viewership on Star Sports has ended on a high with the IPL Auction. The response to the auction also serves as a start to the runway for IPL 2024 and reinforces the strong association of the event with Star Sports. A distinctive element in this year’s auction coverage was the integration of fan sentiment in our coverage, in sync with BCCI and IPL teams’ efforts to integrate fans into the proceedings at the venue,” a Star Sports spokesperson said.
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