popkorn, the digital creative arm of V360 Group, has announced the appointment of Ranit Mukherjee and Pranabesh Sana as senior creative directors. With this, the agency has expanded its creative team.
As per the agency, the aim is to offer creatively superior campaigns to its clientele.
Sana brings over 19 years of expertise in shaping creative strategies and visual identities. His career includes roles at companies such as Times of India Group, GroupM and Mirum Digital (Wunderman Thompson). He has led major campaigns for clients such as Hero Moto Corp, Pernod Ricard, Perfetti Van Melle, Hero Electric, Greenlam Industries, Ford India, among others.
“I am happy to join popkorn, there’s a great sense of momentum with our recent wins. My passion lies in transforming ideas into visually stunning solutions, and I look forward to contributing to the firm’s journey of creating impactful narratives,” Sana, added.
With 14 years of experience, Mukherjee has worked for agencies including FCB India, Hakuhodo, BEI Confluence and YAAP. His portfolio includes work for brands such as Vistara, BMW, Whirlpool, Hero Motocorp, Vivo, Nokia, AllOut and Centrum.
Additionally, Mukherjee played a key role in TOI’s No Conditions Applied Sindoor Khela, Vistara’s Soundtrack of Travel, Centrum Multivitamin’s launch in India, Hero Motocorp’s ISL campaign, and Vivo’s Care with Joy campaign.
“Joining popkorn is a very exciting move for me. I believe in pushing creative boundaries, and here, I see the opportunity to not only meet but exceed those benchmarks. Our mission is clear, with the right people and clients in place. 2024 is going to be massive,” Ranit opined.
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