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Subdued demand, inflation impact FMCG companies; rural areas show signs of recoverySubdued demand, inflation impact FMCG companies; rural areas show signs of recovery

By Preeyam Tolia In FY23, FMCG companies were facing the dual challenge of a subdued demand environment and unprecedented raw material inflation owing to the Russia-Ukraine war, geopolitical issues and disruption in global supplies, which led to a steep surge in inflation across commodities like palm oil, crude oil, wheat, sugar etc. Due to this, the […]